Whether you are creating a new brand or refreshing your existing brand, Oxxygen guides you through the crucial stages of the development process.
Key areas of consideration:
- Analysis of your target markets and their needs
- Consolidation of your unique buying proposition – what makes you different!
- Vision, mission and values – to clearly communicate who you are, what you do and how you need to achieve your results
- Creating your brand’s personality
- Design elements: Logo, Look & feel, Imagery, tonality, packaging, website, corporate collateral – the fluffy stuff…
- Brand execution
- Monitoring and measuring the new brand implementation and corporate / customer reaction
Here’s what Brand Development does for you:
- Attract new customers while retaining existing
- Provides competitive advantage – separating you from the rest
- Ensures increased revenues and profitability through customer loyalty
- Clearly communicates who you are, what you do and how you add value